{"id":652,"date":"2023-10-11T18:11:46","date_gmt":"2023-10-11T16:11:46","guid":{"rendered":"https:\/\/ideasfera.it\/mar-tech-company\/"},"modified":"2026-09-22T23:06:09","modified_gmt":"2026-09-22T21:06:09","slug":"mar-tech-company","status":"publish","type":"page","link":"https:\/\/ideasfera.it\/en\/mar-tech-company\/","title":{"rendered":"Mar-Tech Company"},"content":{"rendered":"\t\t
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WHO
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We are a Marketing & Communication agency with a strategic, data-driven approach. We gather information, process it and analyse it to identify needs and desires, creating personalised communication that becomes an Experience and reaches the hearts of your customers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For over twenty years, we have placed our Mar-Tech (Marketing Technology) platforms at the service of customer loyalty.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This represents one of our most important areas of expertise, which has enabled us to become one of the leading players in the design and management of competitions, prize promotions, incentives and mobile loyalty Apps. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CREATIVITY<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our creativity is geared towards omnichannel communication of relevant content to help you achieve your growth objectives. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our team works collaboratively to create advertising campaigns and events that deliver a strong impact on your business. We manage end-to-end projects\u2014from conception to execution\u2014overseeing every detail to streamline processes and maximize the value of your investment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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INTEGRATED &<\/span>
DIGITAL
COMMUNICATION<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We devise and manage integrated communication projects, tailoring content to the specific online and offline channels used.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We listen to the market and identify new trends and communication styles to offer you solutions tailored to your goals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LOYALTY &
PROMOTION
MARKETING.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In a market increasingly focused on customer personalization, customer loyalty and engagement are essential objectives. Leveraging our MarTech expertise, we provide you with new touchpoints to implement reward marketing, loyalty, and engagement initiatives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our promotional marketing platform will enable you to organize loyalty programs, contests and prize promotions, as well as \u201cmember-get-member\u201d and \u201cdrive-to-store\u201d initiatives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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They are essential touchpoints for increasing footfall and sales, as well as for expanding your customer base and enhancing data acquisition and enrichment within your CRM.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CRM & ANALYTICS<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To connect with your customers, build loyalty, and retain them over time, you can use our cloud-based Customer Relationship Management infrastructure, iCRM. Through iAnalytics\u2014our Business Intelligence platform\u2014you can analyze data within iCRM to gain deep insight into your customers, their habits, and their preferences. You can also analyze activities performed and their associated KPIs, making it easier to strategically plan future customer-facing activities and actions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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INNOVATION & TECHNOLOGY<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We continuously invest in new technologies, such as Artificial Intelligence and proximity marketing, to develop new MarTech solutions and thereby create distinctive customer experiences, foster loyalty, and increase footfall.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We want to provide your customers with an innovative, experiential customer journey across new touchpoints.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You will be able to grow your customer base and enhance data acquisition and enrichment, thereby increasing your brand value.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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EXPERIENTIAL
MARKETING &
EVENTS<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We conceive and design memorable, creative, and interactive events that stir emotions and engage your clients. We manage every stage of the process, from the pre-event phase through to the post-event follow-up.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To boost footfall, engagement, and lead generation, we employ various types of activation and pop-up events to engage your customers through multi-sensory experiences.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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COMPLIANCE BY DESIGN
DATA GOVERNANCE,
ESG, PRIVACY, GDPR.<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We offer platforms to help you manage the data generated by your operations, producing metrics that guide your business and effectively mitigating the risks associated with such processes\u2014including from an ESG (Environmental, Social, and Governance) perspective.<\/p>\n

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To this end, we have long integrated data protection professionals into our project teams to develop “Compliance by Design” products and services. These solutions handle information securely and transparently, creating value while safeguarding the rights of the individuals to whom the data belongs.<\/p>\n

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We design data management policies that align with the technologies used (adhering to the principle of Data Protection by Design) and meet the strictest legal standards (supporting a “Data Protection by Default” configuration across various touchpoints). These policies give your customers full control over their personal data, enhancing their experience and strengthening their trust in you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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