{"id":640,"date":"2023-10-11T18:11:42","date_gmt":"2023-10-11T16:11:42","guid":{"rendered":"https:\/\/ideasfera.it\/history\/"},"modified":"2026-09-22T22:59:36","modified_gmt":"2026-09-22T20:59:36","slug":"history","status":"publish","type":"page","link":"https:\/\/ideasfera.it\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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The time of our life.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LATE 1990s <\/div><\/div>
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We establish
Mediatel srl <\/div>

Our core business is CRM, customer loyalty and Promotion Marketing.<\/p>\n

We develop the CATI (Computer Assisted Telephone Interviewing) platform to carry out market research and CSE (Customer Satisfaction Evaluation) surveys. <\/p>\n<\/div><\/div><\/div>

2000-2010 <\/div><\/div>
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We develop the Promotion Marketing & Analytics platform to manage competitions and prize promotions. <\/div>

The infrastructure is scalable and evolves alongside new technologies. <\/p>\n<\/div><\/div><\/div>

2011<\/div><\/div>
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We create the Ideasfera brand. <\/div>
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The agency\u2019s creative identity is strengthened, and we enter the shopping centre sector through the acquisition of specific expertise and the arrival of new partners. <\/p>\n<\/div><\/div><\/div>

Since 2011<\/div><\/div>
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We develop Touch&Win technology and deliver over 900 competitions in just 8 years. <\/div>
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The Promotion Marketing platform is further developed with a participation format for prize competitions designed specifically for shopping centre customers. <\/p>\n

This gives rise to Touch&Win, which becomes the primary tool available to shopping centres for building customer loyalty, developing CRM and carrying out Data Acquisition and Data Enrichment activities. <\/p>\n<\/div><\/div><\/div>

SINCE 2015<\/div><\/div>
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We design Apps equipped with Proximity Marketing technology. <\/div>

This broadens the ability to engage and retain customers through Apps that enable proximity marketing. The Promotion Marketing platform also becomes mobile, and the first prize competitions are launched on the Apps. <\/p>\n<\/div><\/div><\/div>

SINCE 2019<\/div><\/div>
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We enter the world of Artificial Intelligence. <\/div>
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New expertise is acquired, and an Artificial Intelligence system is developed to bring customer loyalty and Promotion Marketing into the future.<\/p>\n

The new Loyalty & Fun Engagement App is launched, featuring Artificial Intelligence and Proximity Marketing technology, to deliver loyalty programmes for shopping centres, retail parks and outlets. <\/p>\n<\/div><\/div><\/div>

2023<\/div><\/div>
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We launch iLoyaltyApp. <\/div>
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The UX\/UI of the Loyalty & Fun Engagement App is redesigned, new features are implemented, and a rebranding process gives rise to the new name \u2018iLoyaltyApp\u2019.<\/p>\n

iLoyaltyApp is the first White Label Loyalty App to combine Artificial Intelligence and Proximity Marketing technology, delivering loyalty programmes for shopping centres, retail parks and outlets, and serving as an essential tool for understanding and retaining customers. <\/p>\n<\/div><\/div><\/div><\/div>\n

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